New at NAB 2009:

Atem™—Celebrating its 35th year in business, Echolab showcases Atem, the paradigm-busting 1 M/E 3Gbps 1080p/60 production switcher that sets new standards for flexibility, functionality, and utility. Features include four upstream and two downstream keyers as well as Echolab’s unique SuperSource™ crosspoint and Stinger™ transitions, making it possible to build a composition of as many as 11 layers. Atem also offers maximum flexibility by virtue of 10 mixed-format inputs with built-in synchronization and scaling, so that every input accepts SD or HD signals. With two of the inputs also able to accept computer signals, the switcher fits seamlessly into any production environment. Atem includes program, preview, and three auxiliary outputs in the switcher’s native format, as well as two analog auxiliary outputs with internal down/cross conversion for SD distribution. In short, Atem represents everything Echolab has learned from its customers in 35 years — all wrapped up in a 1 M/E switcher and offered at an extremely attractive low price.

Support for 3Gbps Format Added to Overture MD Switchers — This year, Echolab’s versatile Overture™ MD switcher, available with 1 or 2 M/Es, becomes even more versatile with the addition of 3Gbps (1080p60) format support to its existing range of SD, 720p, and 1080i over a single SDI or HDMI input. Many production companies and broadcasters use a mix of formats, requiring a costly and cumbersome mix of outboard equipment to translate signals for the switcher. With internal analog to digital conversion and frame sync, the Overture MD enables a compact, streamlined and cost-effective production solution. The addition of 3Gbps operation means the Overture now supports the highest quality broadcast format now on the market.